Whether we are aware of it or not, our choice of car color mirrors our personality. Laid-back chaps like me will go for understated and muted colors, while my next-door neighbor, a club DJ and part-time model, opts for loud, and sometimes garish ones (he owns two cars, a maroon Toyota Mark X and a red Celica). My landlady, a feisty sixty-year old, who swears she’s forty, drives an orange Toyota Probox. It got me thinking-does the color of the vehicles we end up buying have anything to do with our personality, or is it a random act? Is it just me, or have you ever secretly wondered why anyone would buy a yellow Toyota Auris when the same car looks so much better in silver or white? Or even black?
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| I imagine tallish, confident and slightly intimidating individuals for this black beauty |
BLACK;
this is a powerful color. Serious and intimidating. Black cars are predominantly large sedans, estates, SUVs or sports cars (Mercedes, BMW, Toyota Land Cruiser, Audi, Jaguar,etc). Owners are fortyish upwards. Black is mostly indicative of machismo, power, wealth and a measure of ruthlessness on the part of the owner. You’ve heard of the term ‘muscle car’, right? That’s these guys. That is why lesser cars sporting black look out of place- Toyota Corolla, Nissan Sunny and similar cars in this class. If you own a black car, chances are you are an individual who subconsciously seeks to assert him/herself as superior, especially in front of peers.
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| Early model Toyota car in pristine white-expect the owner to be equally fussy about neatness at home |
WHITE; a neutral color, and a favorite of many drivers/owners. White whispers ‘ordinary’. Metallic white, however may indicate individuals who are fastidious about general orderliness and tidiness. Such drivers are likely to be extremely natty at home too, to the point of annoyance, you know, the type that irons socks and have their shirts starched every few days. Their car of choice is the mid-size sedan.
BLUE; a car color that may very well indicate strong and dependable individuals. Little wonder then that many disciplined and law-enforcement agencies the world over choose blue as the color of their vehicles-our Kenya Police Service are jokingly known as the ‘boys in blue’. And don’t tell me you haven’t heard of NYPD Blue. Owners of blue vehicles will most likely, therefore, to be people who exhibit strength, dependability and safety. Dark blue easily indicates status, especially on an expensive model, while lighter shades point to confident and calm owners.
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| Toyota Vitz;Silver is cool, fresh and modern, same goes for owners |
SILVER; a very popular car color, silver is a great favorite of drivers who are both neat and modernistic in their approach to life. These guys are generally great company, even though some tend to practically worship their cars.
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| Toyota Fielder;The owner of such a car clearly hankers for a red Ferrari, they just can't afford one |
RED; this is the color that represents adrenaline, passion and excitement. People who opt to buy red cars generally want to be noticed and applauded. They are the life of the party at any social event, are likely to fit extremely powerful music systems and exhausts in their motors…in other words, most are exhibitionists. Most. A good number are also genuine car nuts who are into everything ‘car’.
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| Owners are loners mavericks and iconoclasts |
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| A color for happy, carefree-but sometimes wacky characters |
GREEN, ORANGE, PURPLE, YELLOW….colors for people who don’t really care what you think of them. Let’s face it, most of these fellows are slightly or totally eccentric. Yellow Merc, anyone? I thought not. That said, I think these guys are to be admired. It takes tonnes of courage to get behind an orange, purple or yellow car.I’m sure I don’t have the last word on this subject. So many other factors influence the reasons we choose certain car colors and shun others-age, gender, socialization, religious beliefs….feel free to join this conversation.
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